Monday, September 15, 2008

A commercial about nothing

I wonder how many of my friends have seen the recent Bill Gates-Jerry Seinfeld Windows Vista commercials? I first saw them last week, but my mind is still reeling. They say any press is good press, but these are just bizarre. The product never makes an appearance, and the closest they get to talking about Windows is theorizing on whether future computers will be made of cake.

Then again, it's Jerry Seinfeld. What did I expect?

Maybe I should call upon the expertise of marketing extraordinaire, 2ndof5. So, 2nd, tell me, what do you think of those spots?

1 comment:

2nd said...

Okay, you asked :) …

They are pretty bad ads. Although the 2nd one (New Family) is considered to be a little better than the 1st (Shoe Circus). But from a marketing perspective it’s still terrible. There are a few companies that can get away with doing a no real message ad (ie. Budweiser) but Microsoft isn't one of them. Viral marketing is a huge thing. And Microsoft hasn't gotten the same buzz that Apple has for their advertising. So that’s obviously their goal. And successfully working branding into viral marketing has proved challenging for more than just Microsoft.

The TV spots aren't as bad as the full versions, in my opinion. Maybe I just like that they're shorter.

I think they want to show you Bill Gates doing something funner than you normally get to see. The message of 'New Family' is suppose to be about connecting with people. Bill and Jerry are connecting with people ... Microsoft connects people. I think that's the message anyway. And both ads hint toward innovation at the end, although it appears to be only for humor and there is no real tangible message there. If there really is something innovative to come, it would be brilliant if it brought clarity and purpose to these ads, although I don’t see how that could happen.

Yeah, they're bad. But they have led to some buzz at least. This article is the most favorable one I've come across:

I'm sure this is more commentary than you wanted, oh well.